A study in balance — structure, softness, and elemental beauty.

Orréa is a conceptual skincare brand — a visual exploration of elemental beauty through type, texture, and tone. Inspired by light, skin, and sea air, the brand lives where ritual meets design.

To bring the identity to life, I paired Figura Sans with IBM Plex Mono — two typefaces that share a love for clarity but speak very different dialects.

Figura Sans brings the warmth — soft edges, balanced forms, and that quiet precision that makes it feel both modern and timeless. It holds the emotional weight of the brand: elegance, calm, and intention. IBM Plex Mono, on the other hand, adds contrast — a technical rhythm that grounds the system. Together, they create the typographic equivalent of skincare itself: science and art working in tandem.

The imagery reflects that duality — sunlit skin, ocean air, and elements in motion — all filtered through a lens of natural refinement. Each layout feels like it’s breathing, much like the brand it represents.

Why it works:

• Figura Sans captures the artistry of beauty branding without feeling overly feminine or decorative.
• IBM Plex Mono introduces structure and balance, reflecting the scientific integrity behind skincare.
• The pairing bridges tactile softness and digital precision, ideal for brands living between editorial and e-commerce.

As an independent, female-run type foundry, Jen Wagner Type often explores how typography shapes sensory experience — how the right combination of letterforms can make something feel like scent, touch, or sound. Orréa is a perfect example of that translation — design as atmosphere, not decoration.

If you’re building a wellness, skincare, or lifestyle brand and want your typography to communicate both precision and soul, explore Figura Sans. Designed to live beautifully anywhere clarity and care intersect.

Images above: Orréa brand exploration using Figura Sans and IBM Plex Mono. Designed by Jen Wagner Type — an independent, female-run type foundry based in the U.S.