FULLY CUSTOMIZABLE EMAIL BUILDER TEMPLATE FOR INDESIGN
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Design Beautiful CLIENT Emails in Minutes
For the email designer needing a workhorse file they can customize for all their brands and use to build stunning marketing emails on the fly.
(Or the designer who wants to add email marketing to their service offerings without it becoming another full-time job).
Includes:
• InDesign File w/ 200 mix & match modules
• 20 pre-made email templates
• Start-to-finish tutorials
• Fonts (Ethic Serif Light (Desktop, worth $29) & Inter)
• Bonus: Proportional Type Spreadsheet (worth $29)
INDESIGN Template:
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Email Builder for Designers
Indesign?
For email?
and I've included full start-to-finish tutorials so you never feel lost!
I was skeptical, too. But once I started assembling things in InDesign, I'll never go back to Photoshop or other image editors.
The ability to quickly customize in ways that affect the entire template, the ease of a copy/paste assembly, being able to see everything in one place and organize your workflow... it's unlike any other program.
I can't imagine designing emails any other way.
"I promise once you get accustomed to building an email in InDesign (unless you already do and I was living under a rock) you will be a happier designer." – Tala
The pieces Jen provides makes everything so simple. Then the character and object styles just transform into your branding and you basically never have to think again. Thank you thank you thank you.
— TALA TILLERY
“This template has taken my workflow and sped it up by light-years.”
1. CUSTOMIZE TO MATCH YOUR BRAND
2. COPY/PASTE MODULES TO DESIGN
3. EXPORT + Slice in Photoshop
4. UPLOAD + Send!
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how it works
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Simply add your fonts to the Character Styles, and your brand colors/styles to the Object Styles, and your entire template will be on-brand!
Export your final beautiful email as a .jpg or .png, and then slice it up in Photoshop! (Never used the Slice tool? It's a dream come true. Click and drag to automatically create individual images – I show you how!)
Upload and arrange each image in your email platform. Then, send! (And maybe call off work a little early with all your extra time)
Simply copy and paste different sections to assemble and arrange your email. Then, replace with your images and copy and get ready to export.
tutorials so you don't ever feel lost
If you're already familiar with InDesign, this template is super intuitive and simple to use.
And if you've never built an email in InDesign? (Neither had I!) It's easier than it seems – I've included detailed, real-time tutorials for how to customize the template, build, and export your emails so you don't have to figure it out yourself!
200 mix + match modules to build with
Ranging from attention-grabbing headers, full-width content and feature blocks, and 1/2- and 1/3-width product blocks, this template has literally everything you need to build beautiful emails for both e-commerce and service brands.
Perfectionism gets practical – I linked everything in this document to an Object Style or a Character Style, so you can customize the whole template to match any brand on your roster in a few clicks.
20 pre-designed templates for when you need something immediate
In a bind? Or just feeling uninspired? Use one of the 20 pre-made email templates to create something beautiful for yourself or your clients in basically zero time.
customize fonts/colors in a few clicks
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FAVE FEATURES
This one took 13 minutes to design from scratch.
okay but is it actually faster?
this one only took 10 minutes to design from scratch, +8 more to add copy, images, + upload
(and just a few more minutes to swap content)
Watch the Real-Time Demo
full-length tutorials:
Step 4: Upload to your Email Provider
FAQ:
You just link the images! So if you want your button to go to a product page, you just insert the URL for when people click on that image block, just like you’d link a button in Flodesk.
WHAT EMAIL PLATFORMS DOES THIS WORK WITH?
You can use these on any email platform, including Flodesk! Since you’re just uploading and linking images, it works in whatever program you use.
How does it work when it comes to sendability if it’s all images – WON'T THAT trigger spam filters?
This all started when I realized Flodesk exports basically everything that’s not a “Text Block” as a rasterized image. (I also get so many image-only emails from my favorite brands without issue). So while I'm not well-versed enough in the tech side of email to know for sure, my thinking is if it works for Flodesk users, this isn't much different!
I would say for best practices, if you’re sending a long newsletter or have a big chunk of text, to use the email builder to lay it out and then just replace that chunk with live text once you start constructing your email. And always (ALWAYS!) use Alt Text to describe your images for accessibility help (and searchability)
HOW DOES THE EXPORT PROCESS WORK?
Exporting is two steps. First, you’ll export the entire email as a single image from InDesign. Then, you’ll use the Slice tool in Photoshop to tell it how to cut it up into individual images when you export from there. View Step 3 of the tutorials below for the full-length how-to!
Step 3: Export + Slice in Photoshop
Step 2: Design your Email
Step 1: Walkthrough + Customizing
how are the buttons clickable in a platform like Flodesk?
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Watch how the same content can change from designer to designer.
TWO DESIGNERS, ONE EMAIL.
Watch how the same content can change from designer to designer.
AT FIRST, I JUST MADE THIS FOR MYSELF
I knew sending more emails was a surefire way to make more sales, but I hated designing them...
and not sending emails was costing me sales. so i made this template.
I was spending SO much time designing emails that still just felt flat, lifeless, and unlike me.
I eventually stopped sending sales and promo emails because they...
TOOK HOURS (OR MORE)
Despite trying to create templates in Photoshop or find other ways to expedite my workflow, emails were still taking me forever, and they still...
DIDN'T LOOK AMAZING
Once I'd assemble all the pieces together, they still just felt... off? Plus, creating any other variations for the design was completely unorganized and time-consuming.
DIDN'T FEEL ON BRAND
qualifying. Not a freebie. But still a quick win. This should move them further down the line to book or purchase and make them feel more confident in that decision.
DIDN'T FEEL ON BRAND
Even less time on your hands? Just drag and drop your images and update the copy on any of the 20 pre-designed templates, and you're good to go!
I was able to design beautiful marketing emails in 15 minutes or less.
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(and actually enjoy the process)
What happened next honestly shocked me.
So naturally, I thought, "I cannot possibly be the only person who desperately needs this!!" and immediately got to work on formatting and creating this absolute workhorse of an email builder that will, hopefully, change your life like it's changed mine.
This is for you if:
YOU need to design beautiful emails, fast
you're offering email marketing as a service
YOU HAVE INDESIGN + PHOTOSHOP
YOU aren't familiar with ADOBE PROGRAMS
you don't have indesign + photoshop
It's probably not for you if...
you're only designing a couple emails/month
READY TO LOVE DESIGNING EMAILS?
This template has completely changed my perspective on designing and sending emails. Now I look forward to throwing an email together because it actually FEELS that easy, and it looks even better than I hoped.
I think it'll do the same for you too!
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