Jen Wagner Co.

Carefree Serif Family | A 16-Font Magazine-Inspired Serif Family

$79.00
CarefreeSerif-Hairline
CarefreeSerif-HairlineItalic
CarefreeSerif-Thin
CarefreeSerif-ThinItalic
CarefreeSerif-Extralight
CarefreeSerif-ExtralightItalic
CarefreeSerif-Light
CarefreeSerif-LightItalic
CarefreeSerif-Regular
CarefreeSerif-Italic
CarefreeSerif-Medium
CarefreeSerif-MediumItalic
CarefreeSerif-Semibold
CarefreeSerif-SemiboldItalic
CarefreeSerif-Bold
CarefreeSerif-BoldItalic

 

Introducing the Carefree Serif family – a gorgeous condensed serif typeface that includes 16 fonts, regular and italic, from Hairline weight to Bold.

Ironically, Carefree has been one of the more difficult serifs I've designed (but well worth it!). What started as an experiment with sharp angled italics eventually blossomed into the full family you see here, and I am head over heels for it! 

Carefree makes it so simple to elevate a logo or headline text, whether you're wanting something bold or delicate.

This typeface looks best in larger settings as a display text (think big headers, pretty quotes, calls to action, etc.), but can also be really stunning for longer text like quotes (see image #4). I would probably avoid using this as a body text because of the high contrast.

I've also been loving combining the regular and italic and mixing up the weights, especially for beautiful logos (see the "Olive + Oak" logo, image #2)

One thing to note about Carefree is the letter spacing. It was intentionally spaced for clean reading and intentional balance, so I recommend setting the spacing a little tighter if you want to create the trendy, all caps look found in many of these images (around -10 to -20 should do!).

Recommended Font Pairings:


 

FAQ

Desktop License Use includes one license, which can be used for:

  • Logos
  • Branding
  • Non-editable Invitations
  • Packaging
  • Products
  • Canva

Desktop License Use does not accommodate:

  • App use or web use where customers can use the font to customize products (i.e. if you're creating an app or site that uses embedded fonts to customize, like Over or Minted.com)
  • Ebook use
  • Downloadable/customizable PDFs
  • Server upload (if you need more than one designer to have access to the files, a separate license needs to be purchased for each designer or person requiring the files)

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