Jen Wagner Co.

Promenade | A Calligraphic Serif


Test out the Font





Introducing Promenade – a calligraphic serif that started on paper with a flat nib pen (see the 6th image), and blossomed into a full serif with italics.

At its core, this font is just... beautiful. It's elegant, it's crisp, it's delicate, but can still hold its own. As I was creating the graphics, I just couldn't get over the flow of the letters – especially the italic.

It's got class, but also isn't afraid to rock a pair of Doc Marten's.

Funny enough, Jen from Tonic (they make beautiful websites) saw a preview of this font and said, "I'd take that font to prom."

Which of course spurred a conversation about how this font would take a Mercedes G-Series instead of a limo, and wear Doc Marten's instead of heels, but still wear the most gorgeous dress, and that is 100% Promenade (and inspo for the name – thanks, Jen!).

I've also been loving combining the regular and italic, especially for logos (see the "Friendfolk logo, image #5)

One thing to note about Promenade is the letter spacing. It was spaced for clean reading and intentional balance, so I recommend setting the spacing a little tighter if you want to create the display look found in many of the logo mockups(around -20 to -40 should do!).

Recommended Font Pairings


  • Promenade Regular (uppercase & lowercase)
  • Promenade Italic (uppercase & lowercase)
  • Numbers & punctuation
  • Foreign language support



Desktop License Use includes one license, which can be used for:

  • Logos
  • Branding
  • Non-editable Invitations
  • Packaging
  • Products
  • Canva

Desktop License Use does not accommodate:

  • App use or web use where customers can use the font to customize products (i.e. if you're creating an app or site that uses embedded fonts to customize, like Over or
  • Ebook use
  • Downloadable/customizable PDFs
  • Server upload (if you need more than one designer to have access to the files, a separate license needs to be purchased for each designer or person requiring the files)

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