Promenade | A Calligraphic Serif
Introducing Promenade – a calligraphic serif that started on paper with a flat nib pen (see the 6th image), and blossomed into a full serif with italics.
At its core, this font is just… beautiful. It’s elegant, it’s crisp, it’s delicate, but can still hold its own. As I was creating the graphics, I just couldn’t get over the flow of the letters – especially the italic.
It’s got class, but also isn’t afraid to rock a pair of Doc Marten’s.
Funny enough, Jen from Tonic (they make beautiful websites) saw a preview of this font and said, “I’d take that font to prom.”
Which of course spurred a conversation about how this font would take a Mercedes G-Series instead of a limo, and wear Doc Marten’s instead of heels, but still wear the most gorgeous dress, and that is 100% Promenade (and inspo for the name – thanks, Jen!).
I’ve also been loving combining the regular and italic, especially for logos (see the “Friendfolk logo, image #5)
One thing to note about Promenade is the letter spacing. It was spaced for clean reading and intentional balance, so I recommend setting the spacing a little tighter if you want to create the display look found in many of the logo mockups(around -20 to -40 should do!).
Take it for a spin
Get inspired
Features
- Promenade Regular (uppercase & lowercase)
- Promenade Italic (uppercase & lowercase)
- Numbers & punctuation
- Foreign language support
Pair it with
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But wait, how can I use this font?
Can I use these fonts for my logo?
Yes! You'll need a desktop license to use this font for your logo or other print designs. If you'd like to use the font on your website (outside of a rasterized image), you'll need a web license as well.
What’s the difference between licenses?
Each font license covers different usage situations. For example, a desktop license will cover the functions of most design work (i.e. making logos, print materials, social media promos, etc.).
A web license, however, is needed when you want to use the font on a website (i.e. using a custom font for your website headers). You won't need a web license if you create images with the text that you upload to your site – for example, a logo on a website is just fine with a desktop license because it's an image, not editable type.
An e-pub license is specifically for ebooks, so if you wanted to use a font for your chapter titles and publish the book to Kindle or another ebook format, you'll need an e-pub license.
App licenses are appropriate when you'd like to use the font as non-editable text in an app. Note: this is not a server license, so you cannot use an app license for print-on-demand or customizable design apps (i.e. Canva, Over, etc.).
How many licenses do I need?
You'll need as many licenses as users. So if you work at a design firm where 30 designers on your team will need access to the font, you'll need to purchase 30 of the appropriate license.
Desktop License Use includes one license, which can be used for:
- Logos
- Branding
- Non-editable Invitations
- Packaging
- Products
- Canva
Desktop License Use does not accommodate:
- App use or web use where customers can use the font to customize products (i.e. if you're creating an app or site that uses embedded fonts to customize, like Over or Minted.com)
- Ebook use
- Downloadable/customizable PDFs
- Server upload (if you need more than one designer to have access to the files, a separate license needs to be purchased for each designer or person requiring the files)
Have a different question or a special use you need a license for?
Just shoot me an email at support@jenwagner.co and I'll be happy to help!
