Jen Wagner Co.

Lima | A Strong & Playful Logo Sans


Test out the font!




Lima is a casual sans that is the perfect combination of strength & play.

With a stunning, strong uppercase sans and a more playful loopy sans, you have the flexibility to mix & match to create the perfect combination.

Simply type in uppercase or lowercase to switch from strong sans to playful loops.

Or, type in all caps for an uppercase sans that is gorgeous in its own right.


  • Strong Sans via A-Z, Loopy Sans via a-z, numbers, punctuation
  • Central & Eastern European language characters

Use for: Logos, Print Materials, Products, Desktop Programs, Canva (Desktop license), Websites (web license)


Can I use this font for my logo?
Yes! You'll need a desktop license to use this font for your logo or other print designs. If you'd like to use the font on your website (outside of a rasterized image), you'll need a web license as well.

What’s the difference between licenses?
Each license covers different usage situations. For example, a desktop license will cover the functions of most design work (i.e. making logos, print materials, social media promos, etc.).

A web license, however, is needed when you want to use the font on a website (i.e. using a custom font for your website headers). You won't need a web license if you create images with the text that you upload to your site – for example, a logo on a website is just fine with a desktop license because it's an image, not editable type.

An e-pub license is specifically for ebooks, so if you wanted to use a font for your chapter titles and publish the book to Kindle or another ebook format, you'll need an e-pub license.

App licenses are appropriate when you'd like to use the font as non-editable text in an app. Note: this is not a server license, so you cannot use an app license for print-on-demand or customizable design apps (i.e. Canva, Over, etc.).

How many licenses do I need?
You'll need as many licenses as users. So if you work at a design firm where 30 designers on your team will need access to the font, you'll need to purchase 30 of the appropriate license.


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