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Flodesk for Creatives Email Template Pack
Managing your clients' email marketing is one thing, but your own? It's easier to put it off (I would know). But if you've decided it's been sitting on the back burner long enough. This pack is everything I wish I had when I started my email list – all in one customizable bundle.
10 pre-designed flodesk templates
helpful video tutorials
email marketing for creatives guide
workflow examples
content calendar template
$399
cross "set up email marketing" off your list
“Set up email marketing”
Done.
I went from absolutely hating email marketing (and neglecting my list) to confidently sending consistent non-salesy emails that still make money every time.
This is everything I wish I had started with, all in one customizable bundle.
easy to edit + customize
INCLUDES helpful tutorial videos
DESIGNED with strategy IN MIND
Mix and match, or completely recycle templates for whatever your business needs.
That way, you can be sure your business has everything it could need as it grows and changes.
Getting started is simple. Here's all you need to know:
1-click import to flodesk
Just click the link to each template, click "Start Designing Now", and your templates will be added to your Flodesk email library. Easy peesy!
start with
the basics
There are 10 templates, but you can just start with the basics. I recommend starting with your Welcome and Lead Magnet emails.
set up your workflows
Following the included tutorial video, set up your Welcome and Lead Magnet Workflows to start. (Your download also includes Pricing Guide and Post-Purchase Flow examples)
plan your email calendar
Use the content calendar to plan your next month of emails with references for templates available to use, your email goals, and a list of can't-miss content priorities for the month.
send emails, ick-free
Use the Email Marketing for Creatives guide to help lead your content creation, making sure you never feel icky or salesy sending emails to your list.
welcome
For general inquiries and curiosity; has sections to introduce yourself, your work, and push them to a relevant lead magnet.
service highlight
Highlight or introduce a new service! Includes spots to show step-by-step how it works, pricing, and a little about why booking you is the best.
newsletter
For real, genuine connection with your audience. There are also blocks at the bottom to include some recent posts, affiliate links, etc. if they want more!
project feature
Help potential clients envision how amazing it'd be to work with you with a recently-finished project feature. Touch on the process, before/afters, etc.
sale
For the e-commerce creative – run a sale with spots to highlight different products, reviews, and big CTAs.
open books
Don't wait for people to reach out – let your audience know you have spots available with this email (especially if spots are limited!)
lead magnet delivery
Deliver your lead magnet! There are also spaces to introduce yourself and help lead them to the next step in the process.
lead magnet follow-up
Don't let their lead magnet sit in their inbox – provide helpful tips and support to make sure they get the most out of it.
content recap
Not everyone sees everything you put out there – this template gives you spots to put your popular content from the month so nothing gets missed!
product launch
Launch your new product with a countdown timer, reviews, and space to let your audience get inspired by what they could create.
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the templates:
WHAT YOU'RE SAYING
“Game changer! As a designer, it can take extra long to get my own things set up and “perfect” – having beautifully designed templates is going to make it much easier to start my email list.”
danielle
@studio-ofwonder
01
inside the templates
as simple (& beautiful) as possible
Not to throw the “by a designer, for designers” trope out there but... these templates were made to be stunning enough to use as-is.
02
inside the templates
designed with strategy in mind
I designed these templates the way I would if I had to start all over again – connection-focused while leading my audience somewhere in every email.
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inside the templates
Made to Change With Your Business
Every email is really customizable and adaptable. You can mix and match sections or totally repurpose emails to work for new topics as your business grows and changes.
01
how do i add the templates to my flodesk account?
Your download will include a list of 10 template links (one for each template). Click on each link, and you'll be prompted to add the template to your Flodesk account. Simply click the "Start Designing Now" button and it'll add to your template library!
02
which template should i start with?
I recommend starting with the Welcome and Newsletter Emails. If you wanted to set up a Welcome Flow (I highly recommend it!), you'll start with the Welcome Email and a Content Recap email. From there, I'd move on to your Lead Magnet Flow. Then, you can figure out what individual campaigns you'd like to send, but your main bases are all covered with those.
03
How do i create workflows in flodesk?
It's way less scary than it seems (there's a tutorial included in your download!)! Just go to the "Workflows" tab, and choose a trigger to start the flow (like being added to a segment). From there, you can click the Plus button, select "Email" from the options list, and choose the template you'd like to use (click the "Duplicate an Email" button). Then, you can customize the email right in the workflow.
04
Can I reuse sections from different emails?
Yes! Just save the section you want to reuse to your Favorites by clicking the Heart icon that comes up in the options when you click the section. Then, when you're ready to add it to a different email, click the Plus button to add a new section, and select "Favorites" from the options. Then, you can select the block from your list of favorites.
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can I use these for my clients' emails?
No. Because Flodesk doesn't currently have a way to manage multiple clients on one account, you can't share template links with your clients. But, really, these templates were designed for YOU and helping support your business. My heart behind making them was that they'd be used to help yourself and your business.
05
what if i want to change the style?
Have at it! These are meant to be beautiful enough to use as-is, but customizable enough to totally make your own. Go into your Branding settings in your Flodesk profile, add your fonts and colors, then swap out to your heart's content.
(Pro Tip: save commonly-used sections like your header to your Favorites so you can add your styled section into other emails).
