Introducing the Carefree Serif family – a gorgeous condensed serif typeface that includes 16 fonts, regular and italic, from Hairline weight to Bold.
Ironically, Carefree has been one of the more difficult serifs I’ve designed (but well worth it!). What started as an experiment with sharp angled italics eventually blossomed into the full family you see here, and I am head over heels for it!
Carefree makes it so simple to elevate a logo or headline text, whether you’re wanting something bold or delicate.
This typeface looks best in larger settings as a display text (think big headers, pretty quotes, calls to action, etc.), but can also be really stunning for longer text like quotes (see image #4). I would probably avoid using this as a body text because of the high contrast.
I’ve also been loving combining the regular and italic and mixing up the weights, especially for beautiful logos (see the “Olive + Oak” logo, image #2)
One thing to note about Carefree is the letter spacing. It was intentionally spaced for clean reading and intentional balance, so I recommend setting the spacing a little tighter if you want to create the trendy, all caps look found in many of these images (around -10 to -20 should do!).
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Yes! You'll need a desktop license to use this font for your logo or other print designs. If you'd like to use the font on your website (outside of a rasterized image), you'll need a web license as well.
Each font license covers different usage situations. For example, a desktop license will cover the functions of most design work (i.e. making logos, print materials, social media promos, etc.).
A web license, however, is needed when you want to use the font on a website (i.e. using a custom font for your website headers). You won't need a web license if you create images with the text that you upload to your site – for example, a logo on a website is just fine with a desktop license because it's an image, not editable type.
An e-pub license is specifically for ebooks, so if you wanted to use a font for your chapter titles and publish the book to Kindle or another ebook format, you'll need an e-pub license.
App licenses are appropriate when you'd like to use the font as non-editable text in an app. Note: this is not a server license, so you cannot use an app license for print-on-demand or customizable design apps (i.e. Canva, Over, etc.).
You'll need as many licenses as users. So if you work at a design firm where 30 designers on your team will need access to the font, you'll need to purchase 30 of the appropriate license.
Just shoot me an email at firstname.lastname@example.org and I'll be happy to help!