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At its core, this font is just… beautiful. It’s elegant, it’s crisp, it’s delicate, but can still hold its own. As I was creating the graphics, I just couldn’t get over the flow of the letters – especially the italic.
It’s got class, but also isn’t afraid to rock a pair of Doc Marten’s.
Funny enough, Jen from Tonic (they make beautiful websites) saw a preview of this font and said, “I’d take that font to prom.”
Which of course spurred a conversation about how this font would take a Mercedes G-Series instead of a limo, and wear Doc Marten’s instead of heels, but still wear the most gorgeous dress, and that is 100% Promenade (and inspo for the name – thanks, Jen!).
I’ve also been loving combining the regular and italic, especially for logos (see the “Friendfolk logo, image #5)
One thing to note about Promenade is the letter spacing. It was spaced for clean reading and intentional balance, so I recommend setting the spacing a little tighter if you want to create the display look found in many of the logo mockups(around -20 to -40 should do!).
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Yes! You'll need a desktop license to use this font for your logo or other print designs. If you'd like to use the font on your website (outside of a rasterized image), you'll need a web license as well.
Each font license covers different usage situations. For example, a desktop license will cover the functions of most design work (i.e. making logos, print materials, social media promos, etc.).
A web license, however, is needed when you want to use the font on a website (i.e. using a custom font for your website headers). You won't need a web license if you create images with the text that you upload to your site – for example, a logo on a website is just fine with a desktop license because it's an image, not editable type.
An e-pub license is specifically for ebooks, so if you wanted to use a font for your chapter titles and publish the book to Kindle or another ebook format, you'll need an e-pub license.
App licenses are appropriate when you'd like to use the font as non-editable text in an app. Note: this is not a server license, so you cannot use an app license for print-on-demand or customizable design apps (i.e. Canva, Over, etc.).
You'll need as many licenses as users. So if you work at a design firm where 30 designers on your team will need access to the font, you'll need to purchase 30 of the appropriate license.
Just shoot me an email at firstname.lastname@example.org and I'll be happy to help!