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Inspired by the messy in-progress writing you might find scrawled on lipstick palette explorations, or proofs on your CEO or CMO’s desk, Founder’s Hand was designed to maintain an inky, casual handwritten feel while still feeling a bit elevated. It’s the creative director who says, “Ignore my messy handwriting” but you all secretly love it.
Functionally, Founder’s Hand aims to be simple and organic, with coded contextual alternates to help avoid letter repeat patterns, and a few commonly-found ligatures to add to the quickness of the writing in occasional spots.
Specific use-cases include print and packaging, especially on heavier materials to accompany the already-textured feel of the type. It also looks great in web and social media use across digital space, although I recommend it as a secondary accent font to increase impact and avoid overuse.
Founder’s Hand looks best when printed small (or when perceptually small, like smaller accent text on a billboard) – just like you’d find a handwritten note on a page headed for the editor.
Inspired by many of the scrawl-writing styles you find in cosmetics palette explorations, Founder’s Hand was an attempt to recreate the feeling of a casual, explorational handwriting while still being legible at small sizes, and slightly textured for a realistic inked/print feel.
I especially fell in love with the sample from Merit below – it was messy, strong, and not traditionally “feminine” but still had all the powerful feminine energy behind it.

From Merit Beauty
I also wanted the writing to translate well into a modern beauty context, where monospaced type is a common choice and any handwritten accents give an elevated rock and roll vibe more than too-girlish handwriting.
With this in mind, I started in Procreate on my iPad, drawing full words on top of a lip palette image from Pinterest so that I could create the handwriting in context, while getting a feel for how some letters would come together into ligatures and others would remain separate.

From Glossier

From Versed
After creating the full character set in Procreate, I exported to Adobe Illustrator, vectorized the character set, and moved them first into Fontself to generate a basic version of the font. From there, the file was recreated in Glyphs so that I could more precisely edit the kerning and spacing, alternate kerning pairings, alignment, and code the contextual alternates.

Screenshot from Illustrator
It originally started as an all-caps written font; however, I knew there would eventually be a desire for a lowercase option if needed. As I developed the lowercase, I kept the x- , ascender- , and descender-heights front of mind, as I didn’t want it to deeply impact the line height of the capitals. I love that with all-caps handwriting, you can keep a tighter line height, which is especially useful for packaging and use in areas where you can’t afford your ascenders to go too high or your descenders to go too low.
Overall, Founder’s Hand has been a joy to use in print and secondary font contexts, paired with nostalgic serifs like Perfectly Nineties, simple sans serifs like Neue Swiss or monospaced type like IBM Plex Mono, or used to counterbalance a hyper-elevated serif.




Desktop License Use does not accommodate:
Just shoot me an email at support@jenwagner.co and I'll be happy to help!
Can I use these fonts for my logo?
Yes! You'll need a desktop license to use this font for your logo or other print designs. If you'd like to use the font on your website (outside of a rasterized image), you'll need a web license as well.
What’s the difference between licenses?
Each font license covers different usage situations. For example, a desktop license will cover the functions of most design work (i.e. making logos, print materials, social media promos, etc.).
A web license, however, is needed when you want to use the font on a website (i.e. using a custom font for your website headers). You won't need a web license if you create images with the text that you upload to your site – for example, a logo on a website is just fine with a desktop license because it's an image, not editable type.
An e-pub license is specifically for ebooks, so if you wanted to use a font for your chapter titles and publish the book to Kindle or another ebook format, you'll need an e-pub license.
App licenses are appropriate when you'd like to use the font as non-editable text in an app. Note: this does not cover print-on-demand or customizable design apps (i.e. Canva, Over, etc.).
How many licenses do I need?
You'll need as many licenses as users. So if you work at a design firm where 30 designers on your team will need access to the font, you'll need to purchase 30 of the appropriate license.
Desktop License Use includes one license, which can be used for:
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