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RESOURCES / FONT PAIRING
The Designer’s Font Pairing Guidebook
Feel like a font pairing pro with this comprehensive guide for graphic and brand designers. This 34-page guide is PACKED with tips, pairing principles, visual examples, and quick-reference sections to helps you choose fonts that elevate your brands, feel aligned, and work for the long-haul. It's everything I wish I had when I started, and still reference now!
34-page pdf
guidebook
pairing considerations framework
in-depth font pairing methods
"THIS, NOT THAT" EXAMPLES
12 QUICK REFERENCE PAIRINGS
$49
IT FEELS GOOD TO LOVE YOUR FONT PAIRINGS
The end of the font scrolling spiral.
I remember feeling so unsure of my font pairings. Sometimes they'd feel "off" and I wouldn't know why, other times they were right but totally fell flat once I put them in context, or maybe they looked great but didn't fit the brand. Turns out, I just had no idea what to look for.
This jam-packed guide is everything I wish I knew when I started, and everything I still reference to this day.
"this, not that" examples
All of the most common type pairing and usage errors I see, all in a quick visual reference guide.
12 quick reference pairings
A linked grab-and-go font pairing reference, that includes the pairings from the Quickstart Guide plus 4 more.
considerations
This is the general framework I teach agencies when we talk about font pairing – what to think about so you're making aligned choices.
Define the mood
Some helpful tips to ensure consistent tone, plus a list of traits to help get you started.
readability + testing
Keep it accessible! Here are my favorite testing tools and accessibility resources.
guidelines for brands
A few tips for incorporating your type suite into your brand guidelines for clients.
tools to find fonts
All the tools I use to find fonts if I'm feeling uninspired, plus comparing/contrasting Google, Adobe, and MyFonts filter features.
finding a pairing
The holy grail of font pairing — from where to start to different tried-and-true methods of finding a great pairing.
pitfalls to avoid
Just some common mistakes I regularly see, so you can quickly evaluate your font choices.
establish hierarchy
In this section, you'll learn a few different ways to create hierarchy that helps your reader visually categorize information.
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and more!
What’s Inside:
in my dm's
“Oh my GOD. I wish I had this when I was running my agency. I learned so much just reading through it now — I know for a FACT there are thousands of designers out there who have no idea about any of this. This is a gift to the design world.”
xanthe
@xanthe.appleyard
