— Dallas Sans
Jen Wagner Type
A wider-set modern sans, built for versatile and polished.
Twelve styles
Six weights
Six weights
Dallas Sans
Click the headline above to type your own words — drag the ruler below to scrub through every weight, live.
Weight
Bold
ThinLightRegularMediumSemiboldBold
01
Type it yourself
Set your own copy, choose a weight, dial in tracking and size, then try one of Dallas Sans's paired colorways.
Set the tone.
02
The full family
Six weights, roman and italic, each carrying Dallas Sans's wider set-width and generous spacing.
03
In use: Dallas Beauty
A working case study — a fictional beauty brand built to show Dallas Sans carrying a real identity system.
Dallas exists for the woman who is still becoming — balancing ambition, wellness, and everyday ritual. The mockups below pair Dallas Sans with the brand's own palette.
Gingerbread
#8A5530
Pastel Pink
#E3A5A3
Fortune Cookie
#DDC7A2
O White
#FBF6E9
Launch poster campaign
Instagram post
Instagram profile
Thank-you card
Website hero
Photo — skin
Photo — texture
Our Approach
Dallas is rooted in the belief that beauty should feel effortless. Clean formulas, a
skin-first philosophy, and thoughtful design — every product made to become a modern essential.
Explore the Collection
04
Graphics & applications
Beyond the page — packaging, social iconography, and stationery lockups built entirely from type.
Packaging label
DALLAS
Everyday
Serum
Serum
30ml e / 1 fl.oz
DALLAS
AM
Routine
Routine
50ml e / 1.7 fl.oz
DALLAS
Restorative
Oil
Oil
15ml e / 0.5 fl.oz
Social profile icons
DALLAS
DALLAS
DALLAS
DALLAS
Stationery lockups
DALLASBusiness card — front
DALLASNotecard — Fortune Cookie
DALLASShipping label — Washed Black
Pattern application
Campaign typography
