It’s definitely limited in its uses, but it was such a blast to make, and is super fun to use too!
Liverpool is best used for logos and branding – that’s it! It’s too busy for body text and, depending on the use, likely too complex for web headers.
I love alternating the colors with each letter, but it also looks stellar in one solid color (see images 3, 4, and 6).
For the best alignment, set your kerning to “Optical” in your character panel.
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Yes! You'll need a desktop license to use this font for your logo or other print designs. If you'd like to use the font on your website (outside of a rasterized image), you'll need a web license as well.
Each font license covers different usage situations. For example, a desktop license will cover the functions of most design work (i.e. making logos, print materials, social media promos, etc.).
A web license, however, is needed when you want to use the font on a website (i.e. using a custom font for your website headers). You won't need a web license if you create images with the text that you upload to your site – for example, a logo on a website is just fine with a desktop license because it's an image, not editable type.
An e-pub license is specifically for ebooks, so if you wanted to use a font for your chapter titles and publish the book to Kindle or another ebook format, you'll need an e-pub license.
App licenses are appropriate when you'd like to use the font as non-editable text in an app. Note: this is not a server license, so you cannot use an app license for print-on-demand or customizable design apps (i.e. Canva, Over, etc.).
You'll need as many licenses as users. So if you work at a design firm where 30 designers on your team will need access to the font, you'll need to purchase 30 of the appropriate license.
Just shoot me an email at firstname.lastname@example.org and I'll be happy to help!