Yes! You'll need a desktop license to use this font for your logo or other print designs. If you'd like to use the font on your website (outside of a rasterized image), you'll need a web license as well.
You'll need as many licenses as users. So if you work at a design firm where 30 designers on your team will need access to the font, you'll need to purchase 30 of the appropriate license.
Same with yourself and your client – if your client needs access to the fonts, you'll each need a license.
You'll need to upgrade your web license once your monthly traffic exceeds the license you purchased.
So if you purchased a 10k views/mo license, but yours or your client's site has grown and is now doing more than 10k views/mo, you'll need to upgrade to a 100k views/mo license.
You need a Desktop license for use in any desktop program (or similar-behaving, like apps such as Canva or Over).
So if you install the font in a font manager on your computer, you'll need a Desktop license. You'd also need a Desktop license for use in Canva and for social media graphics.
(You only need a web license if the font is going to be embedded into your website.)
You need a web license if you are planning to embed the font in your website for headers, body text, etc.
This encompasses apps that will work with your site to embed the font, as well as @font-face applications.
You need an ePub license in order to embed the font in an e-book or e-publication title.
You do not need an ePub license if you rasterize the font in any PDF you create; only if the font is embedded will you need an ePub license.
You'll need to purchase one license per title.
Personal Use is anything that is of personal, non-commercial nature.
Personal Use demos and fonts can be used for your personal portfolio, client pitches, personal projects, personal instagram and social media posts, testing, etc...
Essentially, if you're being paid, it's likely not personal use.
Each license covers different usage situations. For example, a desktop license will cover the functions of most design work (i.e. making logos, print materials, social media promos, etc.).
A web license, however, is needed when you want to use the font on a website (i.e. using a custom font for your website headers). You won't need a web license if you create images with the text that you upload to your site – for example, a logo on a website is just fine with a desktop license because it's an image, not editable type.
An e-pub license is specifically for ebooks, so if you wanted to use a font for your chapter titles and publish the book to Kindle or another ebook format, you'll need an e-pub license.
App licenses are appropriate when you'd like to use the font as non-editable text in an app. Note: this is not a server license, so you cannot use an app license for print-on-demand or customizable design apps (i.e. Canva, Over, etc.).